Latest information suggests that Facebook is looking forward to a successful business through WhatsApp, which provides a fast messaging service to more than a billion users every day all across the globe.
It seems that WhatsApp is going to test new features for the purpose of easing communication between business firms and customers. The Company has talked about the same in a particular blog post.
WhatsApp has already announced a pilot program according to which there will be a green badge attached next to the business contact confirming that business has been verifies by the messaging application.
The blog post further adds, “We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites and banks.”
Furthermore, the Business Messaging Service testing app of WhatsApp has started and the much known BookMyShow is already a client.
Chief Operating Officer Matt Idema has mentioned in an interview to the Wall Street Journal, “We do intend on charging business in future.”
However, Idema has not mentioned a description to the future plans regarding the paid services or the timings from when it shall be effective. He has mentioned, “We don’t have the details of the monetisation figured out”.
The blog post by WhatsApp also read, “We’ll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available.”