With the introduction of free calls and data plans by Reliance Network last year, many telecom companies are finding it difficult to keep up with their customers. Therefore, major companies like Vodafone, Bharti Airtel are bringing out schemes by reducing their profit margins to attract users.
Jio, a Reliance Industries mobile network, offered free services(calls and data) for six months. They started charging money for their plans from April,2017 at a reasonable rate. This led to 100 million customers joining Jio, in a span of mere 6 months. In order to compensate the losses and be relevant in the market, Airtel launched customer friendly plans that are being modified from time to time. For instance, it started a Rs. 345 Plan with 1 GB data per day for 28 days. But with a restriction of 500MB usage during day and the rest during midnight hours. Since it was not well accepted, it modified and removed the restriction and brought a 349/- plan with 1 GB per day for 84 days, which is well-liked by users.
Vodafone, on the other hand, focused on small and shorter duration plans. It started with plans as low as Rs.19/-, 49/- and 89/-. But, in a bid to keep the existing customers and attract newer ones, this time they are trying to compete with the plans offered by Jio and Airtel. Vodafone launched its First Recharge plan of Rs.445/-. Prepaid 4G users can enjoy 84 GB data, unlimited local and STD calls, for 84 days. But people without 4G handsets should not lose hope as Vodafone has something in store for them also. They can enjoy 2GB mobile data with unlimited local and STD calls for 35 days. But the catch here is, that the plan is available only for people residing in Maharashtra and Goa.
Overall, in the tariff war of the telecom companies, the customers are getting to enjoy the plans.