To Tackle Reliance & Airtel, Vodafone & Idea Are Planning to Launch Their Feature Phones

After Bharti Airtel merging with Karbonn to launch a 4G VoLTE enabled smartphone, seems like Vodafone and Idea are planning to do something similar by launching 4G-enabled smartphones together. As per reports, both the company’s are now in talks with Lava and Karbonn mobile makers to roll out cheaper 4G devices priced at Rs 1,500 or lower.

As per previous reports, on Wednesday Bharti Airtel had announced about its partnership with Karbonn to launch a 4G enabled smartphone namely Karbonn A40 at Rs 1,399. This move is considered as an attempt of Bharti Airtel to compete with its arch rival company Reliance Jio feature phone named as JioPhone. The JioPhone has managed to successfully receive 6 million registrations so far which is expected to help the Reliance Jio expand its user base in the country.

Now it is more evident that Bharti Airtel will receive more tough competition with Vodafone and Idea merging together to  grab the market by taking a share from the 500 million plus users that use feature phones and are yet to switch to 4G neywroks.

A spokesperson from the Lava group said that the company is in talks with the three telecom operators to come up with 4G enabled devices at reasonable and affordable prices. Presently, Lava and Karbonn don’t have any plans to offer a discount on their existing smartphones in the market. Both the companies are instead looking out for telecom companies that can offer unique plans in order to come up with new lower effective priced devices.

The situation has now turned into a feature phone versus smartphone battle between Jio and other telecom operators. The JioPhone is a smart feature phone whereas Lava and Karbonn are planning to develop affordable Android smartphones which will help the users to access millions of apps in the Google Play Store. With so many new offers and schemes offered by the telecom companies, it is now up to the users to decide and make the right choice.

Leave a Reply