To counter the schemes of Jio, Idea has also picked up the pace just like every other incumbent in the telecom sector. Back in 2017, Idea has introduced 100% cashback plan and now it has decided to revise this plan. Now the plan offers the Magic cashback of up to Rs 3300 for an unlimited prepaid recharge of Rs 398 or more. Jio offers more than 100 per cent cashback on a recharge of Rs 399 and above.
Kumar Mangalam Birla said, “Called the ‘Magic Cashback’, Idea’s latest offer has discount vouchers that can be redeemed by customers on subsequent recharges of Rs 300 and above over a period of one year. Customers will also receive five shopping coupons worth Rs 2,700 which can be used at the partner stores or website on a range of brands.”
The offer will be valid until February 10, 2018. The users can recharge via any online channel and then they will be given discount vouchers, wallet cashback, and shopping coupons. For the recharges Rs 398 or more, the Idea customers will get eight discount vouchers of Rs 50 each. Same discount vouchers will be given for other plans including 443, 449, 459, 498, 509, 529, 549, 599, 697, 797, 799, 897, 1197 Unlimited Recharges.
“The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories,” said Sunil Tolani, digital head, Idea Cellular.
Idea has also partnered with some of digital wallet service providers like Paytm and Mobikwik to offer Cashback on recharges while to offer cashback vouchers to its customers, it has joined hands with some e-commerce portals such as Chumbak, Croma, Ebay, Pepperfry, Peter England.